About This Asset
I wrote 5 Facebook Ads (each with a different angle!) for the virtual interior design company, roomLift, as a part of the Copy Posse Launch Pad copywriting program. These ads are based on a lead magnet that I made up called the “10 Best Pairings Guide”. I aimed to write catchy headlines that would stop a new lead from scrolling, use storytelling to pique interest, and get them to click over to the opt-in landing page.
Ad #1: “Novelty” Angle
Ad Title: We’ve Never Done Something Like This Before.
Description: Tap into our 10+ years of interior design experience with our Best Pairings Guide.
Ad Text:
We pride ourselves in providing a one-of-a-kind virtual design service:
We ship a custom box of samples to our customers ✅
For every box shipped we plant 1 tree ✅
We provide a free 10 Best Pairings Guide to new subscribers… 🤨
…wait, what?
If you follow us on Instagram, you know this isn’t the first time we’ve given away design advice for free…
But it is the first time we’ve turned our expert advice into a PDF for you. 😍
Take your room design from ugh to uh-mazing with just a few simple adjustments!
Sign up for our email newsletter to get exclusive access to our 10 Best Pairings Guide and see the expert techniques our interior designers use every day.
No one wants to reinvent the wheel. That’s why we did it for you.
CTA: Learn More.
Image Text (Optional): Our First Interior Design Guide…Ever!
Ad #2: “Confirming Beliefs” Angle
Ad Title: Getting Your Degree in HGTV? It’s Time to Drop Out.
Description: Designing your space shouldn’t be rocket science. That’s why we’ve created this guide just for you.
Ad Text:
If you’re spending hours in front of your TV thinking to yourself, “I wish my space looked that great.”
It’s time to press the power button on the remote.
Because the truth is your space can look that great. You don’t need to get nominated for a TV show to update your space with a little refined design.
And you definitely don’t need to be rich, either! 😉
Download our free 10 Best Pairings Guide to learn the trade secrets that those TV hosts will never share with you.
CTA: Download.
Image Text (Optional): Unlock the secrets to refine your space, today.
Ad #3: “Science & Education” Angle
Ad Title: Is This You?
Description: There’s no need to be embarrassed by past design choices if you know how to fix them.
Ad Text:
According to a survey done by SlickDeals in 2023, 75% of homeowners regret past renovation projects. Why? Well, apparently shag carpeting and wood-paneled walls didn’t age well. 😳
Is this you? If so, you’re definitely not alone!
Every year will bring with it new home improvement trends, but your home deserves to be timeless.
That’s why our expert designers have teamed up to create a free PDF that will show you how they mix-and-match on the fly with ✨finesse✨
Download our 10 Best Pairings Guide to get a confident roadmap of what should (and maybe shouldn’t) go together so that your next design project can stand the test of time.
CTA: Download
Image Text (Optional): “69% Are Embarrassed to Have Others Over Due to Their Home’s Aesthetic”
Ad #4: “Supposition” Angle
Ad Title: The House of Your Dreams Could Be A Reality
Description: With a bit of elbow grease and our free guide you can have this, too.
Ad Text:
Imagine this…
You’re sitting by the roaring fire, enjoying a nice cup of cocoa. The plush leather couch is deep, so you have the luxury of curling up with your favorite book, a blanket, and more pillows than you can count.
You hosted a dinner party for your friends last night. The living room and connecting kitchen still hold the smell of your cooking and the leftovers are calling your name.
You’re satisfied, but not about the food. No, the thing that made you the most happy were the amazing interior design compliments you kept receiving.
The fresh paint on the walls, the updated décor and art, the accent coffee table that ties the whole room together…
They loved it all. Almost as much as you love it.
Now, stop imagining for a second and ask yourself:
“Why can’t that be my reality?”
With just a few small adjustments to some potentially outdated design choices, you can bring fresh life to an already well-loved space.
Check out our free 10 Best Pairings Guide to see what goes with that funky chair you got from the flea market, or the trendy art you bought from Etsy.
Because the real answer to your question is,
“It can be.”
CTA: Download.
Ad #5: “Mechanism” Angle
Ad Title: 10 Tips Stand Between You and Good Design
Description: Our 10 Best Pairings Guide is the roadmap you need for good DIY home design.
Ad Text:
The only thing standing between you and good home design is…well. Good home design.
But you shouldn’t have to replace everything you have or go for the “all white look” to get there! 🫠
In fact, it could be as easy as entering your email address. Simply sign up for our weekly newsletter and get instant access to our free resource, the 10 Best Pairings Guide.
Our guide will give you an understanding of what’s working for your space…and what’s not.
What else is there to say?
CTA: Sign up.
Image Text (Optional): “Step 1: Download. Step 2: Update. Step 3: Voilà!”
